KIT HOUSE

Design;

Stick-built, balloon-framed kit houses were built as permanent, not temporary structures, as the manager of the Sears, Roebuck lumber department explained to a United States Senate committee in 1919:

A ready-cut house should not be confused with a sectional-portable house, which can be taken down and moved by being unbolted. A ready-cut house is a permanent house and the method of its construction is not different from any other frame house where the lumber is framed or cut to its proper length, notched, etc., by hand by carpenters.

Unlike modular homes, which are built in sections at a factory, in a kit house every separate piece of lumber was shipped already numbered and cut to fit its particular place in the house, thus eliminating the need for measuring and cutting, and likewise the waste of time especially in the days before power tools  and of materials. Thus, kit home manufacturers claimed to save the customer as much as 30 to 40 percent over traditional building methods. This description by researcher Dale Wolicki of kit house manufacture by the Gordon-Van Tine Company was typical of other kit house companies' efforts as well:

All designs were standard­ized to maximize efficiency and reduce waste in materials and labor. Lumber and hardware were purchased in bulk. The factories had skilled employees and special machines to cut difficult pieces such as rafters and staircases. Lumber was pre-cut to length, guaranteed to fit, ready to nail, and labeled for easy assembly. Floor joists and bridging, sub-flooring, finished flooring, studs, rafters, sheathing, clap­boards, shingles, stucco, plaster or drywall, columns, railings, doors and windows, hardware, nails, and paint for two exterior coats were included in the order. Plumbing, electrical, and heating systems were available for an additional charge. Although the lumber and hardware were standardized, the designs were not and buyers were encouraged to personalize their order. Many models had two or three floor plans, while the exterior could be clapboards, shingles, stucco, or framed for brick. Walls, windows, and doors could be moved, added or eliminated. Porches, sun rooms, flower boxes, trellises, balconies, built-in cabinets, and a variety of door and sash patterns were available at an additional charge.

Delivery and construction

Depending on the size and style of the plan, the materials needed to construct a typical house, including perhaps 10,000-30,000 pieces of lumber, would fill one or two railroad boxcars, which would be loaded at the company's factory and sent to the customer's home town, where they would be parked on a siding or in a freight yard for unloading. Once the materials arrived, a customer would arrange for a local carpenter or contractor to assemble the house on a piece of land owned by the customer; or a customer who was handy with tools might assemble all or part of the house himself in several weeks or a few months' time.

The resulting houses were indistinguishable in quality and appearance from those built by traditional methods, if not better, yet were often significantly cheaper to build because of the savings on carpenters' and contractors' wages; and the cost of high-quality lumber bought from a large kit house company often was lower than at the local lumber yard. In addition, some companies, including Sears, Montgomery Ward, Gordon-Van Tine, and Harris Brothers, offered cash discounts and generous mortgage terms. For most homeowners, the complete cost of building a kit house was about double the catalog price, allowing for the construction of a foundation and labor costs. The price of land or a city lot on which to build would be another expense.

Customization

In addition to their pre-cut houses, some companies also sold only the house plans with the homebuyer purchasing all the materials locally or non-pre-cut versions of their houses at a lower price, leaving it up to the buyer to arrange for construction and carpentry work. According to the Sears Archives, "Sears actually encouraged builders of Modern Homes to save money by ordering their lumber from local lumber mills. Sears wanted Modern Homes to be cost-effective for buyers, which often meant purchasing materials locally and not from the few and geographically distant Sears lumber mills."

Furthermore, some companies would provide reversed versions of their homes or make other modifications upon request. For example,

Sears was ... a very able follower of popular home designs but with the added advantage of modifying houses and hardware according to buyer tastes. Individuals could even design their own homes and submit the blueprints to Sears, which would then ship off the appropriate precut and fitted materials, putting the home owner in full creative control.

In addition, with some companies, homebuyers could choose the quality of materials. Gordon-Van Tine offered discounts for customers who chose lesser-quality siding, roofing, doors, windows, and trim. Sears offered "Honor Bilt" homes, with the finest quality materials, as well as "Standard Built" homes that were "best for warmer climates, meaning they did not retain heat very well," and "Simplex Sectionals," made from prefabricated panels that could be bolted together, intended for use as temporary structures or summer homes.

Advertising:

1915 magazine ad

Advertisement for knocked down kits for houses, in Popular Mechanics, May 1908.

Kit houses were promoted through catalogs available at lumber yards and hardware stores, through the mail-order catalogs published by large retailers like Sears and Wards, and through advertisements in popular magazines and newspapers in those cities where kit home manufacturers had local sales offices. Dale Wolicki lists Saturday Evening Post, National Geographic, and Good Housekeeping as examples of magazines where Gordon-VanTine advertised. Prospective customers could arrange to inspect kit houses in their vicinity or visit a company's factory to tour model homes.

The ease of construction and cost savings of kit houses appealed to many would-be homeowners across the economic spectrum, from blue-collar workers to the affluent. For example, in 1928 Walt Disney and his brother Roy built two kit houses made by Pacific Ready Cut Homes on lots they owned in the Silver Lake neighborhood of Los Angeles.

The popularity of kit houses was attested in a roundabout way in the 1920 silent comedy One Week starring Buster Keaton, which shows Keaton constructing a build-it-yourself house that turns out all wrong.